My marketing plans vary to fit your property, as well as your individual situation. To give you an idea, my basic plan begins with the fact that I am your agent. When it comes to your home, I represent you and only you. My responsibility is to represent and service you in the most professional way, and to promote and market your home effectively. I view us as a team, along with my staff of professionals. My commitment is to keep you informed every step of the way, to sell your home with the least inconvenience, for a price we can both be proud of. In order to do this I will:
During our First Visit
- Provide one of the most comprehensive property analysis in our market
- Provide you with a preliminary Seller Net Proceeds Estimate
- Discuss buyer targeting, marketing strategy and financing options
- Provide "Preparation for Showing" suggestions and guidelines
- Present the advantages of a 1-year home warranty with coverage for both buyer and seller
- Suggest improvements to your property, if necessary
- Share the impressive savings and convenience of our exclusive Concierge system
- Discuss the advantages of working with me, my team and Coldwell Banker United
Week One
- Write ads for Marketing Department to place in a variety of publications
- Order a home warranty plan, if desired
- Input your property into ACTRIS (the MLS) and Internet websites
- Plan tour by our office associates
- Place a well-respected "For Sale" sign with Information Box on your property
- Provide Highlight Sheets and Information Box brochures
- Distribute information on your property to our Austin area offices
- Expose your property to my personal network of Austin area Realtors
Week Two
- Provide color Highlight Sheets and replenish Information Box brochures
- Give you feedback from agents who have shown your property
- Discuss holding an Open House for Realtors or the public
- Give you feedback from the office tour of your property
- Promote your property in our weekly office meeting
Week Three
- Update you as to the current marketing status
- Call agents who have shown your property and provide you with feedback
- Give you an update on current financing options
- Suggest any necessary changes or improvements which should be made
Week Four
- Provide 30-day update on recent sales and current competition
- Review buyer targeting and financing options
- Provide you with feedback from agents who have shown your property
- Assist in determining if an adjustment in price or terms is indicated by the market
- Evaluate marketing efforts; since many things can affect the marketability of a home, all our reports, data and comments will be reviewed
Week Five
- Provide feedback from agents who have shown your property
- Discuss having an Open House for the public
- Write new ads for the Marketing Department
- Give you an update on current financing
Week Six
- Contact agents who have shown your property and provide feedback
- Discuss holding an Open House for the public
- Suggest improvements to your property, if necessary
Week Seven
- Update you with the current marketing efforts
- Send another flier to to my personal Realtor network
- Provide you with feedback on showings
Week Eight
- Provide 30-day update as to recent sales and current competition
- Provide comprehensive review of marketing efforts
- Provide you with feedback on showings
- Assist in determining if an adjustment in price or terms is indicated by the market
- Amend financing suggestions, if necessary
On a Continuous Basis
- Take advantage of calls on other Company listings to promote your property
- Promote your property in our office meetings and to my network of agents
- Include your property in any of my Relocation Department’s out of town presentations
- Keep your highlight sheets and brochures current and in good supply
I will always be open to suggestions and new ideas to effectively market your property!
